Swoon's Story

 

I spent years finding my own magic through art and travel. I moved across the world photographing women for brands and found joy in making women feel so beautiful. 

 

Fast forward a few more years…What started as a gift behind the camera lens led me down a windy road to dress making. I started working in the fashion industry as a bridal stylist then designing for corporate brands. My heart sank watching these designs get mass produced by the thousands. I felt lost in a world that promised creativity and beauty but all I found was big businesses targeting women to fit in. These clothes didn't have the stories and magic like the pieces my Mom had. 

 

I boldly started telling all my girlfriends I made wedding dresses. I juggled a side hustle of sewing wedding dresses at night with my design job in LA. I would hunt for the perfect lace, hand dye silk with natural dyes and stay up late sewing sample after sample to get the perfect fit. I was creating wearable art for the girls in my life on their most special day. This was what I wanted…to make women feel so beautiful. 

 

One dress quickly turned into 7 and I decided I needed to make clothing for all the girls in my life. I had dreams of dressing women in beautiful pieces that allowed themselves to love their bodies, no matter the life stage they are in…To adorn themselves in one of a kind clothing made from high quality natural fibers. I wanted to have women fall in love with themselves every morning they got dressed. 

 

Anyone that knows me knows that I can't sit still for too long (especially when big dreams are calling). So I packed up my bags, took the massive leap and spent the past 6 months creating my dream wardrobe in Bali. I rode around the island hunting for fabrics, searching for trims and drawing dresses. I found a manufacturer that could help bring my visions to life…and quickly this dream became the start of Swoon The Label. A collection of small batch, one of a kind designs made by my team in Bali who hand bead details and dye with local florals. These pieces are just like the magic I found in my Mom's closet and designed with so much intention and love. 

 

Swoon isn't just another clothing label. Each Piece is my love letter to women… each piece is s w o o n worthy.